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AMD and University of Sussex Business School team up with Walmart

Advanced Material Development and researchers at the University of Sussex Business School have teamed up with Walmart through an ESRC grant to examine and develop the impact of bringing an ecological solution to the RFID market.

AMD are very pleased to announce the successful award of this grant, funded by the UKRI ESRC and the National Productivity Investment Fund, bringing it together with researchers from the University of Sussex and Walmart. This project will be wide ranging and will also examine the economic and the employment consequences of the development, adoption and implementation of innovative environmentally friendly digital technologies; (for details see link)

https://digit-research.org/research/related-projects/bringing-environmental-radio-frequency-identification-rfid-tags-to-market/

AMD CEO John Lee said, “Our work at Sussex in the field of highly conductive inks has partly been driven by demands from the retail industry searching for a sustainable solution and the replacement of metal content in RFID antennas. We are continuing to improve our technology for our partners in this space, targeting a large scale print trial this year. The opportunity to work with a company with the global impact and sustainability reputation of Walmart is a substantial boost in support of our work and investment to date.”